Learning how to link your website is an important task for your SEO (search engine optimization), and will improve your customer experience.
Today we will show you how to link your website to improve your site rank, credibility, and ease of website navigation.
So why is linking correctly important?
A link here a link there, it’s all good, right?
No, you need to link strategically and know what you’re doing if you want to get your site on the top pages of major search engines like Google.
So, let’s get started and develop some good linking habits.
Links: Internal and External
There are two types of links, internally links and external links.
Internal links are used to link within your own content.
For example, linking a page or post from your site that is relevant to the current page or post you are publishing.
External links are used to link away from your website to another website.
External links are used to link resources that are relevant to your content or advertisements.
Why Is Linking Your Website Important
Linking really comes down to user experience.
Links provide portals to your content throughout your website. This makes it easily for your audience to navigate from one topic to the next.
So linking provides your users with a better experience to zip through your quality content and find what they are looking for with ease.
Linking is also another way to build credibility to your content and site.
By using internal links within your website to your own posts or pages, you are demonstrating to search engines that your site is credible resource.
That your site is an authority and resource in your chosen niche or online business.
So internal linking helps optimize your website for better search engine rankings.
Something every website owner wants, so internally link often as long as your links are relative within your content.
SEO NOTE: When internally linking, try to use related keywords (as the anchor text) to the post your are linking to.
For example: The post keywords are: Terapeak Review. I would mention this product and then link something like.. Check out our Terapeak Review. Adding the keywords will give you extra SEO juice to the post you are internally linking to.
In general, you don’t want a lot of external links on your posts.
From my experience and education, you want one or two external links in each post.
But you want them to link to authoritative websites. Sites like Wikipedia.org, for example, or places of credibility and authority.
Use external linking when providing facts, numbers, etc.
In general, you don’t want to externally link people away from your site.
A major goal of your website should be to have people come to your site and interact with your site and read your content.
Not just read a few lines and then off to someone else’s site.
The last thing that links provide is a way to refer people to a product or service that you recommend or promote.
This is done with affiliate marketing. This too, needs to be done tactfully and naturally.
And again, not to frequently.
So, Internal Links are good to use if they occur naturally in your content and should be used often.
External Links should be used sparingly.
Websites that have affiliate links throughout the site will actually decrease their site’s rankings (Clikc Here To Check Your Keyword/Post Rankings).
To a search engine, a site with multiple affiliate links throughout their content looks like a spam website.
How To Link Your Website Correctly?
Link your site correctly with every post you create. Try to get one to two external links per post and link internally to relative helpful content.
Now how you navigate your links is up to you.
In general I think most people just hit the back button if they want to go back and read your content after linking them to a new post or page.
So I have my links open in the same window.
If you want to give your website user the option to read something later, you can link so the new page opens up in a different window.
I used to do this because that’s what I liked when surfing online, but I think most people just prefer to go back a page, especially with mobile devices.
What do you think?
If you want to set your links to open in a new window, just click the box as shown in the photo below.
You can also use this type of linking strategy with call to action statements, so you are purposely driving that reader to a specific page.
To get better results where your reader will go to where you sent them and engage in that content, try adding this type of link at the end of you post.
So say I’m promoting the awesome keyword research tool called Jaaxy, I could say something like…
“Find keywords to get your site ranking immediately, check out the awesome power of the Jaaxy Keyword Research Tool.”
Then when the reader clicks on the “Jaaxy Keyword Tool” phrase that I linked, they would go directly to that page.
I would want them to only go to my review of Jaaxy or directly to the Jaaxy website where they could try out the product.
We do this to keep the focus on the product or page we’re promoting.
How To Get Back Links?
I see a lot of people online selling back links to build rankings and credibility to their sites.
I would advise against this because with every Google update, they eventually punish sites that are trying to cheat the rankings system.
You want to get natural back links.
Strategies to increase your back links include…
- Get out their and comment on other sites in your niche.
- Guest blogging on another site in exchange for a back link to your site.
- Put your site link on every social profile you have.
- Have guest bloggers for your site. They’ll have a back link to their site, but will send a link to their post they wrote on your site. This also provides potential new users to visit your site.
- List your site with free blog directories.
- Interview other blog sites.
- Participate and post helpful information in forums related to your niche with a link to your site
Read our latest post, How to Build Backlinks for Free for more in depth information about getting organic back links.
Link On My Friend…
So hopefully you’ve got a better understanding of how to link your website, the next move is going through your site and adding relevant links.
Make sure that you frequently internally link, limit your external links (1-2 per post), and open your links (in most cases) into the same window.
If you have any other linking strategies, please feel free to share them below in the comments section.
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