If you’re wondering how to make a landing page in WordPress, than you came to the right place.
In this article, we’ll walk you through two simple strategies you can use to make a decent landing page with WordPress.
The first method is free, and a little rough around the edges; the second method requires an extra tool, but the pages look much better.
Without further delay, lets dive right in.
Does a Landing Page Have to Look Good to Convert?
Sometimes simple landing pages convert much higher than fancy versions.
I would focus my efforts on creating a solid offer, rather than trying to create the perfect landing page.
It all really comes down to what you’re offer is about, if it’s a strong offer, more people will want it.
Once again, its about providing as much value as possible.
Get a solid offer in place, and then worry about building the landing page.
Some of my really basic sign-up forms have a higher conversion rate!
At this point, we’ll assume you already have an offer.
Landing Page as Your Front-Page on WordPress
Want to have visitors land on a homepage?
Its actually really easy to do that.
First you’ll need to make the page you want to display, so head on over and add a new page.
If you want to add a sign-up form, add the code in there.
Once the page is made, head on over to your WordPress dashboard.
Click Settings and then Reading – you’ll see the options below:
Select Static Page and choose the page you just designed.
That’s it – you now have a new landing page!
The problem with this method is your menu and sidebar will be visible, which can distract from the content of your homepage.
There are ways to disable the menu and sidebar, but it involves tampering with your theme’s code, and you can accidentally ruin your whole site if you make a mistake.
So I don’t really recommend that method, unless you know what to do.
There are some other ways you can build a landing page too, lets take a look.
- Install a Custom Landing Page WordPress Theme
- Use a Landing Page Plugin
- Use a Paid Tool such as Lead Pages or Thrive Architect
There are themes, mostly paid, that allow you the option to choose the template you want for each individual page.
Some themes are worth buying for this feature alone!
But if you’re tight on cash, the plugin method might be a better option.
Personally, I prefer to use paid tools because they offer plenty of features to build a high converting opt-in pages.
Using Landing Page Plugins:
Landing Page plugins are another easy way to make a nice opt-in page.
Here are some of the first plugin results:
I tried most of these, but I wasn’t impressed by any of them.
Either they’re too complicated to use or most the templates are locked.
But you can play around with some of the plugins – maybe you’ll find something that works for you.
If you want to learn how to make a landing page in WordPress, the best option would be to use paid tools.
The reason being tools offer more features that you can use to improve your business, such as split-testing and what not.
Most of them also include templates that you just need to customize a tiny bit.
There are two tools that can get the job done; Thrive Architect or Lead Pages.
For this specific task, I recommend Lead Pages.
Making a Landing Page with Lead Pages:
Thrive Architect is excellent too, but its more of a website builder, rather than a sign-up form creator.
So how do we make a WordPress landing page with Lead Pages?
Connect your account to your email management system.
Next, either design a Lead Page or use one of the custom-templates.
Once you’re done, select the publishing options.
As you can see above, there is a plugin for WordPress.
Click Get the Plugin and you’ll download a zip file.
Head back to WordPress and manually install the plugin.
Once activated, find the plugin in your dashboard, click Add New.
Choose Homepage, this will show the page on the front-page of your website.
You can also choose Normal if you don’t want the page to be your homepage.
And that’s it.
Now you know how to make a landing page in WordPress!
Personally, I think Lead Pages is the perfect tool to make a landing page with WordPress.
It will save you so much time.
Why Make a Landing Page?
There’s a website launch technique most people don’t know about and it can really help establish your brand.
How it works is you set up a landing page for your website with a “Coming Soon” title and a free offer.
People sign-up for your free offer and you build a list of people interested in your website.
Meanwhile, in the background you continue building the site, writing articles, and what not.
So when you’re finally ready to officially launch the website, all you have to do is send an email blast to your list with the link.
It’s an awesome way to get some quick traffic to your site!
And Lead Pages can make it possible for you to launch a website like that.
Its up to you to decide what is best for your website.
Conclusion: How to Make a Landing Page in WordPress
So now you know how to make a landing page in WordPress, not too difficult, right?
P.S. If you would like to learn more about building an online business, check this out…
Building a list is very important and you should focus on it from day one!
Thanks for taking the time to read this article about landing pages.
If you have any questions leave them in a comment below.