Wondering how to make money by flipping websites? It’s easier than you might think and doesn’t require that much skill or technical know-how.
In this article, I’ll walk you through the process of flipping websites for profit.
Who knows? Maybe it will open a new source of revenue for you.
Like flipping houses, flipping websites can be hugely profitable or a massive disappointment.
You’ll also need some initial funds.
How to Make Money By Flipping Websites?
Flipping websites is based on the same idea as flipping houses; buy cheap, make it better, and re-sell for a profit.
Luckily, there are many different places where you can find websites for sell. We’re talking websites that have a lot of potential.
Your first goal is to find a good deal on a website that has potential but has been abandoned for one reason or another.
Flippa is the number one platform for buying and selling websites and domain names.
It’s not unusual to see websites being sold and bought for thousands – sometimes even hundreds of thousands – of dollars on this website.
Most of the websites being sold on that platform are sold on a bidding system (some cost a flat fee, but most are bids) so there’s a chance the price will continue to increase.
But the question that is probably on your mind is, “How can I tell if a website has potential?”.
We’ll talk about that in the next section.
You’ll have to become familiar with these buying and selling platforms to learn how to make money by flipping websites.
Buying an Investment Website: Here’s The Criteria
To determine if a website has potential, we’ll need to check and see if it meets a certain criteria.
The criteria is simple.
- Is the website name catchy?
- Does the website have content?
- Is there existing website traffic?
- How old is the website?
- Is it currently making money?
Learning how to make money by flipping websites all comes down to how you can improve a website, make it better, and sell it for more.
There are other criteria too, but these are the main points that will make it easier to find a good quality website on sale.
Websites with content are always more valuable than blank websites because chances are that content had enough time to rank and bring in traffic.
If a Website Brings In Regular Traffic, That’s Perfect
In most cases, on Flippa, the traffic stats will be in the description of the listing but sometimes people don’t include it.
So it’s difficult to tell the exact amount of traffic a website receives.
Ideally, we want a website that has a good domain name, some content, some traffic, and older than a year.
Older Websites Are Better
Older websites tend to carry more weight and are more in-demand for a number of reasons, the main being search engine optimization purposes.
Google prefers older websites.
In fact, there’s a pretty big market for aged websites, as marketers use them to build a private blog network to send back-links to their main websites.
Of course, age is only one factor that Google considers when ranking a website, so it shouldn’t be the only thing you consider.
Content Counts When Flipping Sites
Once again, a website that has content, even if that content has not been updated in years, is still much better than a website with no content.
So this is what buyers look for; an aged website with useful and unique content that has been ranked.
But most older websites with content will be sold for thousands of dollars, and that might be out of your budget, at least for now.
What you could consider is looking for deals on aged domain names, then build out a website on those domain names, content included.
The difference between a domain name and a website is simple; the domain name is like a plot of land, and everything built on that plot is the website.
What Kind of Website Investor Are You?
You also have to decide if you’re in it for the long run or just looking to make some fast cash.
Both methods can be quite profitable.
Most website dealers will play a combination of the two.
For example, maybe you can buy a website now that has been aged a few months, fill it with keyword-targeted content, and then leave it alone.
Then, a year or two later, list it for sale.
There will be many offers, especially if the content ranks well.
You could also do the fast-game and grab a website, spend a week writing for it, and then re-list it for a higher price.
No strategy works 100% of the time.
But if you focus on creating a valuable website with excellent keywords and content, it won’t be long before someone sends you an offer for it.
So much like building your own online business, it all comes down to quality content.
People don’t want to buy websites that have poor content.
When to Sell a Website: Helpful Tips
Learning when to sell a website is important because selling at the wrong moment could cost you a lot of potential profit.
If you want to learn how to make money by flipping websites, remember that the timing of the deal is very important.
- Sell too soon and you won’t have time to build the website more.
- Sell too late and you might not find enough buyers.
The most common mistake people make when it comes to flipping websites is that they sell the website too soon.
Remember, the more you build a website, the more valuable it becomes.
If you want to make quick and fast deals, that’s fine, but if you want to make the real cash, learning to wait is important.
It’s also important to remember that a website doesn’t necessarily have to be earning cash in order to sell it.
Obviously, the websites that do bring in cash are more attractive, but sometimes all it takes to flip a website is a content update.
Flipping Websites For Cash Conclusion:
Long story short, look for ways that you can improve a website.
There’s always something that can be improved.
If you would like to learn more about how to make money online and start your own business (websites that you could even sell in the future), get our Free eCourse and make your online dreams a reality.
Have you had success flipping websites? Leave a comment below and share your story!