Choosing a good domain name is just as important as choosing a proper brand name.
Matter of fact, one could argue it’s the same thing.
Whether you are creating a website as a small time blogger or a large corporation, having a good domain name will seriously help your website become more successful and popular.
What is a Good Domain Name?
The truth is, creating a name for your website is harder than it appears. There are a bunch of things you’ll need to think about.
For example, you have to think about whether or not your website is catchy, concise, easy to remember, easy to type, and more.
It also can be keyword based to help target your niche.
I think all in all, the first thing to keep in mind is Brand-ability.
Start this from day one and build your online brand correctly from the beginning.
As you can see it can be quite a headache to come up with a viable name for your website. So, we are here to help.
Below are tips and guidelines that you should consider when you’re trying to come up with a good domain name.
People Want Names that are Easy to Read and Type
Google.com, Facebook.com, YouTube.com, Amazon.com all have one thing in common. That’s right, they are all easy to type out and read.
Domains names that are easy to read and pronounce are more likely to be remembered. A memorable website will encourage people to become repeat visitors.
Also, if your domain name is easy to type out, then people won’t have any trouble finding your website.
It is also advised to not use slang words in your website name.
Why is that? Well, when someone is trying to remember your website, he/she will most likely not type in the slang version of a word.
For instance, if someone wants to get on youtube.com, they won’t type in ‘uTube’. It is the little things like that, that can determine whether you have a good website name or not.
Keep it short and simple
Moving on, it will also help people to remember your website if you keep the domain name concise. The websites mentioned above all have relatively short names.
In fact, most popular websites only have one or two words.
If you try to make your domain name sound like a passage straight out of Shakespeare, then you won’t have much luck with generating traffic.
Basically, do not create a name that is overly complex.
Instead, focus on creating a title that is not only easy, but short enough to be remembered.
Let the creative juices flow
OK, so this may seem like obvious advice, but it is surprising to find many websites with unimaginative names.
Generic names will be easily forgotten as they do not stand out from the crowd. If you come up with a creative name, then you will have an advantage over your competitors.
Tips on being creative?
It is always a great idea to look at the domain names that are forever itched into the internet’s “hall of fame”. That’s right I’m talking about YouTube.com and Facebook again.
Notice that these websites put two very simple and easy words together to create one smooth domain name.
For example, if you are thinking of creating a website for the purpose of affiliate marketing, then you can come up with something like: RichMarket or AffiliatePro.
Simple and easy to remember.
Another way to practice your creativity skills is to try mashing two words into one. You can add a suffix or prefix to change the meaning of word as well.
Stay Away from Hyphenated Names
Simply put, adding hyphens in your domain will make it less convenient for people who want to visit your website.
Granted, hyphens might help your website be distinguished from other similar websites, but typically it really isn’t worth it .
Add your location
So this tip is only great if you are planning on making a website to complement your brick and mortar business.
Adding the name of your country or city into the domain name can help local customers find your store, restaurant, etc.
Make Sure the Domain Name is Unique
It is not only important to be creative, but it is also vital to make sure that you are not infringing on any copyright laws.
If you have a domain similar to another website, then there will certainly be brand confusion.
If you are unsure if a domain name is already trademarked, then it is advised to contact a legal professional about it.
Use SEO Friendly Keywords
What is SEO or search engine optimization?
Well in a nut shell, SEO is what helps your website appear first on a search engine’s search results page.
All the big name search engines like Google, Bing, Yahoo, etc, have a ranking system. The higher your website is ranked, the more likely you will get more Free traffic.
So, it is important to have keywords in your domain name that are optimized for search engines.
Choose the Correct Domain Extension
This tip is especially important as most people judge the legitimacy of a website by what type of extension it uses.
The “.com” extension is by far the most popular and respected extension. So, you should try to get a domain name with this extension.
However, if you can’t use that extension for some reason, then try the next two most popular extensions: .org and .net.
When you use an extension other than “.com” then it is important to include the full domain name when you advertise your website.
In other words, if your domain name is called RichMarket, make sure to advertise it as Richmarket.net so people do not type in “.com” at the end.
Maybe you’ve come up with a plethora of good domain names, but if you do not buy and register those domain names then they are of no use.
There is also always a chance that if you do not act quickly, someone else will take the name you’ve created.
My advice is to take action as soon as possible.
Check out the link below for a service that not only offers domain hosting, but also training materials on how to build a successful website!