Wondering what is SEO Powersuite?
You came to the right place.
Today we’ll take a look at SEO Powersuite and see if it a valuable addition to your online business toolkit.
SEO PowerSuite is a product by Link Assistant, a digital marketing agency that focuses on link-building for search engine optimization.
The cool thing about SEO Powersuite is it combines three web-based services into one program.
The downloadable file (158 MB) includes a read-me and setup file which installs four tools on your computer:
- Rank Tracker,
- WebSite Auditor,
- SEO SpyGlass,
There is also an additional tool, Buzz Bundle, which we will discuss later on.
(Note: These tools use Java, it is best to make sure you have the latest version of Java installed on your computer for ideal performance).
Immediately, when I clicked to install the Setup, Windows warned me I’m installing a program from an unrecognized company.
I figured Windows might just have a thing against these kind of programs, so I went ahead and installed it anyways.
The installation went fine, and it didn’t trigger my anti-virus.
The final installation size comes to about 600 MB.
Once its done, the shortcuts will be added to your desktop.
I decided to start with SEO Spyglass and work my way through the rest.
SEO Spyglass: What is It?
SEO Spyglass is a tool that lets you analyze and examine your website’s back links.
Its pretty useful to get an idea of your back link profile and which areas need improvement.
Enter your website URL and let it scan the website for your site’s back links.
The results were quite accurate and informative, to say the least.
One takeaway I noticed is sometimes comments you leave on other people’s websites count as a back link.
So it doesn’t hurt to leave comments on other sites!
You can also see a nice summary of your back link profile; how many are no-follow, do-follow, and more.
I really like the back links over-time graphs, they make it really easy to watch your back link building strategies work.
You can also sort back links by Anchor & Page Text and Referring Domains.
For a solid back link profile, the more referring domains and do-follow back links, the better.
All in all, SEO Spyglass was quite an eye-opener for me and revealed a lot of information about my back-link profile.
This tool is ideal for marketers who want to focus on building as many back links as possible.
Lets take a look at another tool.
To use this program you need to connect either your Google Analytics or Google Ad-words accounts so it can fetch the information from there.
This tool is mainly used to monitor three aspects of your website: Site Structure, Content Anaylsis, and Domain Strength.
Take a look at the screenshot below:
It does take awhile for the software to fetch all the information, especially if you have a larger website with more pages to load.
Some of the content is fetched right away, such as: Page, Page Title, Links From Page, and Word Count.
New information is added as its discovered, so you don’t have to wait for too long to start looking over the data.
You can also click on each individual Page to see more information.
Keep in mind, the Word Count is the total word count on the page, not the article word count.
In other words, this includes word count from comments and other content.
If you have a lot of comments, the word count will be much higher.
Out of curiosity, I sorted pages by highest Word Count, and my highest page has 24,000 words!
I had to wait over 40 minutes for everything to finish.
Chances are looking over all this information will make your eye glaze over, so there’s a simple Site Audit report you can look at (its under the Site Structure menu).
This will provide you with a nice report listing all the errors and other issues worth fixing on your site.
Below is a screenshot of some of the problems the program searches for:
You can click on each one for more information.
I learned a lot by going through these problems and reading the information about them.
If the program detects one of these issues on your site, it will provide more information about it so you can fix it.
Above the menu, you’ll see the total number of errors, sorted by order of importance.
Ideally, a website should be free from any of these errors, at least the critical ones.
On the other hand, I noticed a lot of these errors seem to be false positives or glitches in the system.
For example, most of results for broken images on my site were actually not accurate (when I visit the page, the images load fine).
So don’t worry too much about some of the results, most of them are out of your hands anyways.
Buzz Bundle is an interesting little tool that lets you scan various sectors of the internet for content that matches certain keywords.
The tool is ideal for people who are looking for content to curate or trying to come up with article ideas.
You can also take a peek at your competition to see what kind of content is already out there for your targeted keywords.
The cool thing about this tool is it tracks varies websites categories; social media, Q&A sites, forums, and more.
So this is a neat little tool for content creators and marketers.
SEO Power Suite Cons:
Though I do like the tools and think they can be quite useful, there are a few downsides as well.
For starters, I didn’t like how some of the errors seem to be repeated over and over, making users think they’re website is horrible.
Actually, a lot of these errors don’t really matter, so its not worth getting in a fuss about them.
Another point worth mentioning is the tool is geared towards advanced marketers.
Complete beginners don’t have a clue what all these numbers and terms mean.
To conclude, What is SEO Power Suite?
SEO Power Suite is a decent set of SEO tools for advanced marketers.
It is worth a peek but I wasn’t too impressed, I still prefer my favorite keyword research tool.
Thanks for taking the time to read this review.
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