What is the SEMrush Keyword Tool: Keyword Research and Competitor Analysis

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If you want to know what is the SEMrush keyword tool, check out our SEMrush Review to see if this product is right for you and your online business.

SEMrush is a membership-based platform for marketers that provides detailed reports on the technical side of online business.

The tool can be used to find a wide range of data such as keywords, traffic stats, back-links, keyword rank, competition, and much more.

Once small business owners learn how to read the data, they can really benefit from using this tool.

Let’s take a detailed look at SEMrush and see if it is a legitimate platform.

SEMrush Review: Product at a Glance


  • Name: SEMrush
  • Price: Varies. Starter Membership costs $99/month. 
  • Website: https://semrush.com/
  • Niche: Website Data Reports

What is the SEMrush Keyword Tool?


SEMrush is an interesting tool that you can try for free, but some of the results are locked until you upgrade.

It can be an extremely useful tool for your business because not only does it analyze your own website and back-links, but it also analyzes your competitors.

In other words, it’s an easy way to take a peak at the competition’s marketing efforts.

SEMrush includes quite a few services; the main service being back-link analysis.

At a glance, the data can seem daunting and complicated.

But it’s easy to learn how to read the information.

What I Liked Most About SEMrush


The following are the services I liked the most from this platform:

  • keyword traffic breakdown
  • targeted keyword count
  • competitor analysis
  • current search engine rank for target keywords

That’s Plenty of Insightful Data.

With an upgraded account, you can request a full, detailed, report of your website, complete with charts.

You can get a glimpse at the most relevant data with the free version. 

I really like how you can see all the information related to your website traffic in one place.

The tool definitely provided me with some interesting insight into where my traffic is coming from.

I thought it was cool to see which articles and keywords are responsible for most of my website traffic. 

It’s also an awesome way to track your website’s progress.

For example, there are clear charts and graphs that list the keywords and traffic your website receives each month.

And if you continue to target keywords, the stats will continue to climb.

Although I must point out that you can also get the same information for free using Google Analytics.

Back-link Tracker


Back-links are still important. Just make sure your using white hat link building techniques.

With SEMrush, you can see how many other websites are pointing back to your website.

This can provide you with a glimpse at what Google’s robots see when they crawl your website. 

Sometimes you don’t consciously build back-links but you discover that you have a bunch of back-links.

This can happen when someone featured your website in their articles.

Or when you leave a comment on a different website.

Yes! Comments can count as back-links. 

But don’t become too obsessed with back-links, as each back-link carries a different value.

Some back-links can increase your rank, while others can decrease your rank.

I like to build back-links the old fashion way; writing articles and letting them be found and shared organically.

On the other hand, there are many agencies dedicated to building back-links for their clients to boost their rank.

Be careful because this is type of marketing is considered a grey-area. Few agencies can create back-links that don’t contain spam.

Gone are the days when you could publish articles in article directories with a link back to your website and climb to the top of the keyword results.

SEMrush: Free Test Run


I always love when tools open their doors for free.

SEMrush not only lets you try out their service for free, but you also don’t even need to make an account.

You just head over to their website and type in your website address (or a website address you want to check).

And a wealth of data will be revealed.

(This is also a cool way to “spy” on your competitors!)

What I Didn’t Like About SEMrush


Though SEMrush does provide a lot of very useful information about your website, there are some downsides as well.

First, the learning curve. 

When SEMrush delivers the website report, the charts and data can be quite baffling at first.

It takes awhile to learn what all the abbreviations and numbers mean.

That is why I recommend starting with a free account before upgrading to a paid membership!

Second, the price.

Even though I’m confident SEMrush delivers accurate and useful information, the price was a bit of a letdown.

The cheapest membership is $99/month. 

What is the SEMrush Keyword Tool Photo

And that’s a little too much for most website owners, at least while their websites are still under construction.

I believe this tool would be best for people who already have established websites and online businesses.

On that note, the platform won’t even be able to find data on brand new websites.

Third, some people have reported inaccurate data.

Most traffic tools will deliver different data, and the difference is usually quite small.

But some customers have reported that SEMrush’s traffic data for specific keywords is no-where near the same as the data Google delivers with it’s Keyword Planner.

So this has lead to questions about the tool’s accuracy!

Is SEMRush The Right Tool for You?


As someone who recommends this tool, it’s not the smart choice for some people.

The main downside being the price. 

Most new internet marketers already have a lot of monthly bills to worry about.

If you’re just starting a website for the first time, or if you are planning to create a website soon, a cheaper alternative would be a smarter choice.

SEMRush calculates data on a monthly basis, and usually it will take more than a few months for your keywords to even appear on Google.

So for new marketers, I have another tool that’s much cheaper and delivers similar information.

You can read my in-depth review about that tool here.

What is the SEMrush Keyword Tool Photo

On the other hand, if you already have an established website that is bringing in a decent amount of cash each month, SEMRush can be very useful.

It’s also perfect for marketing agencies or freelancers that need to track their client’s progress.

But anyone can take SEMRUSH for a test run. 

Click here to check out the website and conduct your first website report. 

Where Can I Learn More?


After reading this article, if you’re interested in setting up a website and starting your online business, then you need accurate training material.

Much like a kid picking up textbooks for his education, you need the right educational material too.

I happen to be a member of a fantastic online business training course that shows you exactly what needs to be done to start making cash online.

You can click here to sign-up now (it’s free)

Or…

Click here to read my detailed review for more information.

Now you know what is the SEMrush keyword tool. Have you tried SEMrush? What do you think about this SEMrush review? Leave a comment below!


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